Getting links is one of the most important things you can do to help your website rank better in search engines. A link is basically a vote of confidence from another site to yours, so the more quality links you have, the higher your page will likely rank in search engine results.

But there are right and wrong ways to go about building links. Some techniques, Saket Wahi SEO paying for links or spamming other websites to get them, can hurt your ranking rather than help it – and they’re against Google’s guidelines.

How to Build High-Quality Backlinks for Better SEO

The most successful way to build links is to create content that people will want to link to, either because it’s interesting or useful. For example, if you write an in-depth guide on how to use a particular tool or piece of software, it’s highly likely that other sites will link to it as a resource for their own visitors. Or, if you have a new product that is truly revolutionary and serves an unmet need in your market, it’s also very likely that other companies will want to link to it to inform their audiences and boost brand awareness.

Of course, not every business needs to invest in active link building, and many large brands can benefit from being well established in their markets. These kinds of businesses are often able to gain trust and authority in the real world, simply by being a top choice for their products or services in their niche, with word of mouth spreading and customer loyalty skyrocketing as a result.