Does cultural economics affect country’s competitiveness?

Abstract

Sustainability is becoming more and more important to consumers worldwide. As a result, marketers are now forced to meet their needs and go towards sustainable marketing. Therefore, academics and marketers alike must have a thorough understanding of sustainability marketing. The goal of the study is to create the foundation for understanding the notion of sustainable marketing in order to direct future research by examining its history and significance. Using the Harzing Publish or Perish software, this study examines research articles on the topic of sustainable marketing that were released between 2001 and 2022. According to the study, more research has been done on the environmental dimension than any other. The findings also serve as a theoretical framework, which charts the development of the sustainability idea and includes some of the most important wherein it tracks the development of the sustainability idea, highlighting some of the most explored topics and the nations that have made the biggest contributions in this field. The current study is distinctive since it examines the literature about three distinct sustainability domains and highlights all three aspects of sustainability marketing.

Keyword : Literature review, Sustainable Marketing, Triple bottom line, Environment, JEL Classification: Q01, M31