WISDOM MANAGEMENT FOR CULTURAL TOURISM-A CASE STUDY OF MANG TUAN VILLAGE, YUNNAN PROVINCE, PEOPLE'S REPUBLIC OF CHINA
Abstract
Intangible cultural heritage is an important part of China's wonderful traditional culture. Witness the continued succession of Chinese civilization. And it is an important basis for linking national emotions and maintaining national unity. In particular, local wisdom, preservation, inheritance and proper utilization can develop cultural industries. Promote cultural tourism and increase the confidence of the culture. This article presents a model of wisdom management in rural areas. Especially in Minority Nationality areas far from the center, For economic development, poverty alleviation and elevate the quality of daily life. This study used the qualitative research method. From wisdom management in Mang Tuan Village, Yunnan Province, People's Republic of China. which is the method of making paper which has been registered as an intangible cultural heritage of China The first edition announced in 2006. After being registered Mang Thuan Village was supported and interest from the government and private sectors. Therefore, under the leadership of the government. There are 3 models of management of intangible cultural wisdom for cultural tourism as follows: (1) The first model is the cooperation between the government and the villagers; (2) The second model is cooperation between the private sector or companies and villagers; and (3) the final form. intergovernmental cooperation private sector or company with villagers
Keyword : Wisdom, paper, Dai people, cultural tourism
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References
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