ENHANCING STUDENT ENGAGEMENT IN PRIVATE COLLEGES IN CHENNAI: THE ROLE OF ARTIFICIAL INTELLIGENCE AND GAMIFICATION
Purpose: This study investigates the transformative potential of artificial intelligence (AI) and gamification in elevating student engagement within the context of private colleges in Chennai, India. This research targets the dynamic population of students attending these institutions, aiming to shed light on how AI and gamification strategies impact their educational experience. Methodology: Data collection was carried out using an online questionnaire designed to capture student perspectives on the role of AI and gamification in their academic engagement. Initially, 215 questionnaires were received, with 50 being excluded due to incomplete or inconsistent responses. Initially a pilot study was conducted to refine the questionnaire and establish its reliability. Statistical Analysis: The collected data underwent rigorous statistical analyses, including correlation, regression, and structural equation modeling (SEM). These statistical techniques were employed to explore the complex relationships between AI, gamification, and student engagement. Findings: The research findings reveal significant positive correlations between the integration of AI and gamification and student engagement within private colleges in Chennai. Specifically, AI-driven personalized learning platforms and gamified educational content were identified as major drivers of student engagement. Regression analysis demonstrated that the incorporation of AI and gamification accounted for a substantial portion of the variance in student engagement scores. Moreover, the SEM analysis established a robust structural model, emphasizing the positive influence of AI and gamification on student engagement. Suggestions: In light of the findings, we recommend that private colleges in Chennai consider implementing AI-based personalized learning systems and gamified educational content in their pedagogical approaches. Faculty members should receive training to effectively utilize AI tools and gamification strategies, enhancing student engagement. Furthermore, these institutions should invest in the necessary technological infrastructure to support the seamless integration of these innovative approaches.
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