SOLUTIONS FOR ATTRACTING TOURISTS TO VINH LONG PROVINCE WITH THE LOCAL MARKETING APPROACH
In the globalized economic environment, marketing activities are not just limited to a specific business, industry, field, or certain product, but they are being increasingly and vigorously developed in a locality, region, or country. Vinh Long possesses some competitive advantages in developing local tourism. Therefore, the province needs to conduct assessments and seek solutions for attracting tourists based on the local marketing approach to be able to develop tourism with a reasonable strategy in the context of localities working together to promote tourism.
Keyword : Local marketing, attract tourists, tourism
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