A BIBLIOMETRIC EXAMINATION OF THE ORGANIC FOOD CONSUMPTION: TWENTY-FIVE YEARS OF MAPPING.
Future sustainability depends on the use of organic goods. Lack of knowledge about consumer intentions towards organic goods makes it difficult to translate the accessibility of organic goods into actual customer and commercial adoption. Employing bibliometric analysis, this study examines the body of literature that exists on customers and organic goods. To internationalise our subject mapping, we utilised VosViewer. Thus, the objective of this study is to summarise and trace the development of organic food-related research during a 25-year period. A bibliographic evaluation of publications issued during 1998 and 2023 is done in this research. 415 publications were found after the data was obtained via Web of Science (WoS) & Scopus. The writers carried out a thorough bibliometric study that included evaluation of performance and scientific mapping using the VOSviewer tool and the Biblioshiny tool. The research advances both theorists' and professionals' knowledge about present patterns and upcoming changes by diving further into the "whose," the "location," "why," "the thing," and "at what point" of the use of organic foods. The choice of documentation, still, is limited to peer-reviewed articles found in WoS & Scopus.
Keyword : Organic Food Consumption, Biblioshiny, VOSviewer
This work is licensed under a Creative Commons Attribution 4.0 International License.
1) APEDA.(2018).Annual Report -2018. Retrieved from http://apeda.gov.in/apedawebsite/ organic/Organic_Products.htm 2) ASSOCHAM, & E&Y. (2018). The Indian Organic Market: A New Paradigm in Agriculture. Available at: https://www.assocham.org/newsdetail.php?id=6835 3) Cobo, M., López-Herrera, A., Herrera-Viedma, E., & Herrera, F. (2011, May 2). Science mapping software tools: Review, analysis, and cooperative study among tools. Journal of the American Society for Information Science and Technology, 62(7), 1382–1402. https://doi.org/10.1002/asi.21525 4) Della Corte, V., Del Gaudio, G., Sepe, F., & Sciarelli, F. (2019, November 3). Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis. Sustainability, 11(21), 6114. https://doi.org/10.3390/su11216114 5) Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021, September). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070 6) Feil, A. A., Cyrne, C. C. D. S., Sindelar, F. C. W., Barden, J. E., and Dalmoro, M. (2020). Profiles of sustainable food consumption: consumer behavior toward organic food in the southern region of Brazil. J. Clean. Prod. 258:120690 7) Hallez, L., Qutteina, Y., Raedschelders, M., Boen, F., & Smits, T. (2020, April 11). That’s My Cue to Eat: A Systematic Review of the Persuasiveness of Front-of-Pack Cues on Food Packages for Children vs. Adults. Nutrients, 12(4), 1062. https://doi.org/10.3390/nu12041062 8) Laheri, V. K. (2020, March 31). Moderating Effect of Facilitators and Barriers for Purchase of Green Products in India. Indian Journal of Marketing, 50(3), 7. https://doi.org/10.17010/ijom/2020/v50/i3/151026 9) Lakatos, E. S., Nan, L. M., Bacali, L., Ciobanu, G., Ciobanu, A. M., & Cioca, L. I. (2021, October 3). Consumer Satisfaction towards Green Products: Empirical Insights from Romania. Sustainability, 13(19), 10982. https://doi.org/10.3390/su131910982 10) Majhi, R. (2020, August 13). Behavior and perception of the younger generation towards green products. Journal of Public Affairs, 22(1). https://doi.org/10.1002/pa.2288 11) Martínez-López, F. J., Merigó, J. M., Valenzuela-Fernández, L., & Nicolás, C. (2018, February 12). Fifty years of the European Journal of Marketing: a bibliometric analysis. European Journal of Marketing, 52(1/2), 439–468. https://doi.org/10.1108/ejm-11-2017-0853 12) Merigó, J. M., Blanco-Mesa, F., Gil-Lafuente, A. M., & Yager, R. R. (2016, October 26). Thirty Years of the International Journal of Intelligent Systems: A Bibliometric Review. International Journal of Intelligent Systems, 32(5), 526–554. https://doi.org/10.1002/int.21859 13) Michaud, C., & Llerena, D. (2010). Green consumer behavior: an experimental analysis of willingness to pay for remanufactured products. Business Strategy and the Environment, n/a-n/a. https://doi.org/10.1002/bse.703 14) Nandi, R., Bokelmann, W., Gowdru, N. V., & Dias, G. (2016, January 2). Consumer Motives and Purchase Preferences for Organic Food Products: Empirical Evidence From a Consumer Survey in Bangalore, South India. Journal of International Food & Agribusiness Marketing, 28(1), 74–99. https://doi.org/10.1080/08974438.2015.1035470 15) Nandi, R., Bokelmann, W., Vishwanath Gowdru, N., & Dias, G. (2016). Consumer motives and purchase preferences for organic food products: Empirical evidence from a consumer survey in Bangalore, South India. Journal of International Food & Agribusiness Marketing, 28(1), 74–99. doi:10.1080/08974438.2015.1035470. 16) Perez-Castillo, D., & Vera-Martinez, J. (2021, January 26). Green behavior and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters. Asia Pacific Journal of Marketing and Logistics, 33(8), 1776–1797. https://doi.org/10.1108/apjml-10-2019-0611 17) Poinski, M. (2020, June 10). Coronavirus changed 85% of consumers’ food habits. Food Dive. https://www.fooddive.com/news/coronavirus-changed-85-of-consumers-food-habits/579532/ 18) Sadiq, M., Adil, M., & Paul, J. (2021). Does social influence turn pessimistic consumers green? Business Strategy and the Environment., 30(7), 2937–2950. https://doi.org/ 10.1002/bse.2780 19) Schöggl, J. P., Stumpf, L., & Baumgartner, R. J. (2020, December). The narrative of sustainability and circular economy - A longitudinal review of two decades of research. Resources, Conservation and Recycling, 163, 105073. https://doi.org/10.1016/j.resconrec.2020.105073 20) Sdrolia, E., & Zarotiadis, G. (2018, June 1). A COMPREHENSIVE REVIEW FOR GREEN PRODUCT TERM: FROM DEFINITION TO EVALUATION. Journal of Economic Surveys, 33(1), 150–178. https://doi.org/10.1111/joes.12268 21) Shen, C. W., & Ho, J. T. (2020, March). Technology-enhanced learning in higher education: A bibliometric analysis with latent semantic approach. Computers in Human Behavior, 104, 106177. https://doi.org/10.1016/j.chb.2019.106177 22) Singh, S., & Alok, S. (2021, January 11). Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value, and Quality. Journal of International Food & Agribusiness Marketing, 34(3), 246–268. https://doi.org/10.1080/08974438.2020.1869135 23) Statista (2021). Market size of organic food across India in 2014 with forecast for 2020. Available at: https://www.statista.com/statistics/793563/india-organic-food-market-size. 24) Sudhier, K. (2010, March 1). Application of Bradford’s Law of Scattering to the Physics Literature: A Study of Doctoral Theses Citations at the Indian Institute of Science. DESIDOC Journal of Library & Information Technology, 30(2), 3–14. https://doi.org/10.14429/djlit.30.3 25) Sun, Y., Li, T., & Wang, S. (2021, November 1). “I buy green products for my benefits or yours”: understanding consumers’ intention to purchase green products. Asia Pacific Journal of Marketing and Logistics, 34(8), 1721–1739. https://doi.org/10.1108/apjml-04-2021-0244 26) Swati Singh & Swati Alok (2022) Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value,and Quality, Journal of International Food & Agribusiness Marketing, 34:3, 246-268, DOI:10.1080/08974438.2020.1869135. 27) Willer, H., Lernoud, J. (2018). The world of organic agriculture statistics and emerging trends 2018. Available at: https://shop.fibl.org/chde/1076-organic-world-2018. html 28) Willer, H., Trávníček, J., Meier, C., & Schlatter, B. (2022). The world of organic agriculture 2022-statistics and emerging trends. 29) Witek, L., & Kuźniar, W. (2020, December 28). Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market. Sustainability, 13(1), 209. https://doi.org/10.3390/su13010209 30) Yadav, R., Singh, P. K., Srivastava, A., & Ahmad, A. (2019). Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation. International Journal of Non-Profit and Voluntary Sector Marketing, 24(4), 1650. doi:10.1002/nvsm.1650 31) Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021, January 26). The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications. Journal of Advertising, 50(2), 160–178. https://doi.org/10.1080/00913367.2020.1857888 32) Zhidebekkyzy, A., Kalmakova, D., & Bilan, S. (2022, June 29). Mapping Circular Economy Phenomenon in Emerging Markets. Economics: The Strategy and Practice, 17(2), 17–39. https://doi.org/10.51176/1997-9967-2022-2-17-35 33) Zink, T., & Geyer, R. (2016). There is no such thing as a green product. Stanford Social Innovation Review, 14(2), 26-31.